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• forcal (Ray Redican Jr (CIS) - UDRPSEARCH) 05:24 am 20-Dec-2014 Rollerblade should have their trademark registration cancelled based on the fact (including but not limited to) that the term rollerblade does not strick up the image of the product identifier in the minds of consumers. On a piece of paper Write down the word(s) rollerblade show this to ANYONE and ask them to explain. Statistically mostly everyone will speak about an action not a company. Some may explain that its a utensil used to cut pizza.