Anti-cybersquatting  proscriptions apply to unfair business practices and deception, hence  the intense focus on purpose for registering a particular combination of  words. A good illustration is presented in Maria Guadalupe Arvizú Ramírez v. Jennifer DeGrave, Water Tec of Tucson,  D2013-1467 (WIPO October 9, 2013) involving two domain names  incorporating a geographical location, <watertecdemexico> and  <watertecmexico.com>. Complainant is a Mexican company; Respondent  a U.S. company located in Tuscan, Arizona with operations in Mexico.  Both parties use WATER TEC as a trademark; Complainant has a Mexico  registration, Respondent has an Arizona State trademark registration. If  a respondent’s assertions are consistent with the provable facts and  the registrations make business sense then the affirmative proof for  abusive registration must be particularly strong.
The  Policy is not intended to suppress legitimate competition or restrain  commerce. The general outlines for good and bad faith conduct took shape  in the opening months of the regime: “As the commercial value of such  domain names has increased, brokers ... have seized the opportunity to  sell such domain names to the highest bidder. In principle, such a  practice may constitute use of the domain name in connection with a bona  fide offering of goods or services (i.e. the sale of the domain name  itself).” Allocation Network GmbH v. Steve Gregory,  D2000-0016 (WIPO March 24, 2000). Registrations of domain names are not  abusive merely because they happen to be identical or confusingly  similar to a trademark. Something more is required such as taking  advantageous of a party’s mark for commercial gain, which requires proof  that respondent had complainant’s mark “in mind.” The issue of abusive  registration is reached in two stages: whether the respondent has any  right or legitimate interest in using or passively holding the domain  name and if it does not whether the registration and use are in bad  faith.
Paragraph  4(a)(ii) is written in the present tense. “You [respondent in this  mandatory proceeding] have no rights or legitimate interests in respect  of the domain name.” The “right” or “legitimate interest” to which this  paragraph refers requires complainant to prove a negative; that is,  respondent lacks either “at the time of the complaint” whether or not it  may have had one or the other in time past. A. Nattermann & Cie. GmbH and Sanofi-aventis v. Watson Pharmaceuticals, Inc.,  D2010-0800 (WIPO August 31, 2010). For respondent, a right or  legitimate interest implies either the existence of a continuum of use  from past to present, or an intention manifested by “demonstrable  preparations” to use the disputed domain name. The absence of past use  except as provided in paragraph 4(c)(iii) for fair use protected speech  is inconsistent with good faith registration. The disjunctive “or”  underlines a distinction between “right” and “legitimate interest”  although in practice a present right to a domain name can be both a  legal right and a legitimate interest or either depending on the  factual circumstances. As one Panel explains: “The intention was that,  first, if the registrant had an actual legal right to the domain name,  that would defeat the trademark owner’s claim by itself. But, secondly,  the Policy went further and added another criterion, that of legitimate  interest.” International E-Z UP, Inc. v. PNH Enterprises, Inc., FA0609000808341 (Nat. Arb. Forum November 15, 2006).
Timing  of domain name registration and trademark acquisition and content of  the website are critical factors in deducing respondent’s intention.  Registrations of domain names are not abusive merely because they happen  to be identical or confusingly similar to a trademark. The “mere fact  that the previously-registered disputed domain name prevents complainant  from reflecting its subsequently registered trademark in a  corresponding domain name does not give rise to any inference that this  was the Respondent’s purpose in registering the disputed domain name.” Eclipse International N.V. v. Luma, Inc. ,  D2009-0380 (WIPO May 22, 2009) (<luma.com>). Something more is  required such as taking advantageous of a party’s mark for commercial  gain, which requires proof that respondent had complainant’s mark “in  mind.” Timing of domain name registration and trademark acquisition and  content of the website are expressly identified as critical factors in  deducing respondent’s intention.
In Maria Guadalupe Respondent has other domain names that include its trademark and  persuasively demonstrated it had a legitimate business purpose for  joining a geographic designation to WATER TEC without violating the  Policy. The Panel accepted “the concept of trademark owners defensively  registering a variety of versions of domain names which may be  extensions of their registered trademarks in order to protect them from  being registered by third parties,” citing Shoeby Franchise B.V. v. Shoebuy Inc. SHOEBUY.COM,  D2010-2142 (WIPO March 20, 2011). It found that the geographic  designation was “a logical extension of the Respondent’s rights to the  WATER TEC trademark as used by Respondent in Mexico.” In Shoeby Respondent registered <shoeby.com> as well as “many other variants  of its primary domain name [<shoebuy.com>]” to protect its  business interests.
Protecting  a trademark by registering variations that by happenstance include  domain names identical to another’s trademark makes good business sense,  which is why in Maria Guadalupe and Shoeby the factual circumstances are persuasive in Complainants’ favor.